Begin with an idea – Fola Daniel Adelesi

I have always said to myself that I will not always watch people on TV without being watched on TV as well. I knew it was expensive to get on TV but as far as I was concerned the price was irrelevant. What was relevant to me was what I have to offer when I get on TV.

It all began with an idea of being on TV and teaching business, motivation and leadership to people such that without having been to a business school, whoever listens to my series on TV will do business even better than those who have been to a business school.

If you let it sink in your heart that all you need is an idea then the idea will naturally attract resources.

One day I was watching TV and I heard a voice saying that I should go and talk to that presenter. Most times when I hear a voice asking me to go and talk to someone, I may not really prepare what to say until I get to the place where and I am supposed to meet that person. When I got to the TV station where this presenter was working, I asked to see her but someone in the reception asked why I wanted to see her. I explained to him and the next thing he said was that I would have to pay.

If you let it sink in your heart that all you need is an idea then the idea will naturally attract resources.

I wanted the lady to give me an interview on my new book so that it would be an avenue for me to introduce the book to the society. When I met the lady I made an offer to give out some copies of the book but she said she would have to think about it. I called her about three or four days later and she said she was still thinking about it. later in the night on the same day the lady told me she was still thinking about it, she called me back to say, “you know I was just thinking your book might be an interesting thing to talk about. I want you to come to the studio tomorrow at 9:30 am because the programme will commence at 10:00 am.

When I got there I found out that there was supposed to be another guest for the programme in the second half of the hour.

By the time the programme had almost gone half way, the other guest had still not arrived. The presenter called to know what was happening. The other guest was stuck in traffic so the interview which was being conducted with me had to continue for the next half of the programme. Immediately after the programme I noticed that the lady was so impressed with the interview then she leaned forward in her chair to say, “for next year we are trying to restructure our programme and we want a motivational speaker who would talk for 10 minutes twice a week.” The interview was done in December 2008 and her offer was to commence in 2009. Since January of 2009, I have always been on TV and I did not pay a penny! When I was walking out of the studio after the presenter’s offer, I saw the guy who told me that I was going to pay. He was the one who called me to say that my presentation was great and since then he has been watching me teach business, motivation and leadership on TV.

If you let it sink in your heart that all you need is an idea then the idea will naturally attract resources.

It begins with you and not what you do not have. If you really mean business then I can say confidently that you only need to start with an idea and not the money that will project the idea. In the same TV station that somebody told me I would pay them, another person offered me ten minutes twice a week for the whole year! Do you know how much advertisers pay for a sixty second advert on TV? There are sixty second adverts that are worth more than half a million. There are some that are worth a hundred or two hundred thousand. If we peg the worth of this one at a hundred thousand and I have ten minutes twice a week then it means the worth of that offer is a hundred thousand times 20. That means the offer was worth two million every week. Multiply the two million every week by 52 weeks in a year! That brings us to 104 million. That’s how I value the offer that I got for free.

If you let it sink in your heart that all you need is an idea then the idea will naturally attract resources.

Everything in life begins with an idea so it is important that you have an idea of what to do in life and what to do with yourself. You need to have an idea of what to do for the people around you and an idea for the things you can contribute to their development. You need an idea about how to live your life differently from other people around you. Among all other things, it is important for you to have an idea of where you are going in life because having an idea of where you are going determines how you go about the issues of life. You need a business idea that will put food on your table and you need an idea that will improve your living standard. Life is entirely lived on ideas. You must have an idea of what you spouse should look like and an idea of how your unborn children will be raised and in what environment they will be raised.

If you let it sink in your heart that all you need is an idea then the idea will naturally attract resources.

Above all, for the purpose of this article, we are talking about an idea that you come up with for the development of other people. It is important we talk about an idea that you are bringing up to help other people because if you don’t you may run into troubles trying to run some ideas just to be able to suit your personal desires. When you try to run ideas to suit your personal desires you are going to clash with people since you will need people to attain your desired heights. When people begin to see that you are self centered they will have problems with you and will pull out of what you are doing. Problems begin to manifest at that point when people are pulling out as a result of the fact that they don’t want to work for nothing. I used to word manifest because you should ordinarily know that an idea should not be centered on you at what ever time an in whatever situation.

A whole lot of people find it difficult to come up with ideas and they look at people who come up ideas as people coming from another planet. There is nothing strange about coming up wit an idea. You only need to know how to generate the ideas. For some people it is so easy to generate ideas not because they are super stars but because they identified their passions and began to build ideas around the passion.

If you let it sink in your heart that all you need is an idea then the idea will naturally attract resources.

What do I mean by building idea around the passion? This simply means they are creating potential platforms through which their passions can find expressions. It is easy for me to come up with fantastic ideas on human capacity building because I like to help in people development. Any time you see me talking about an idea you can be so sure that ninety percent of the idea would dance around human capacity building. I can come up with several ideas what it all boils down to helping people grow. Somebody else may always come up with nice ideas about creating events that people will enjoy. The person may keep talking about sight seeing and other things around pleasure for the human soul and refreshing of the human mind. You will know so well that the person in this case is simply an event manager.

You have been told severally and you may be reading this for the first time that you need to identify your passion. If somebody comes up with the idea of how to create jobs for 10, 000 people I must tell you it is because that kind of person does not like seeing unemployed people. If someone comes up with the idea of how to feed people then it is because the person has passion for people’s welfare. If the person does not have the passion for people’s welfare then the person cannot be thinking about feeding people so the most important issue here is that you most likely would come out with an amazing idea if you follow the direction of your passion.

If you let it sink in your heart that all you need is an idea then the idea will naturally attract resources.

I heard the story of two young Americans who went to another country on vacation. As they were trying to settle down in the hotel room, one of them walked to the window to admire the environment. Just as he was looking he saw so many people without a shoe so he called his friend to come and see so many people who did not have shoes on their feet. When the other friend came he said, “Wow! What a shoe business!” He went back to his country and negotiated with a big shoe manufacturing company. They asked if he was sure he had a market for the shoe and he said affirmatively that he had a market for the shoe. When he eventually started his company, he invited the other friend who first saw so many people without shoes to be his accountant.

If he had seen the right thing, he would have been the founder and CEO of the organization. They both had eyes to see but they had different minds interpreting different things to their minds. They probably were on the same financial level but they were not on the same idea level.

If you let it sink in your heart that all you need is an idea then the idea will naturally attract resources.

About the author Fola Daniel Adelesi

Fola Daniel Adelesi is a professional public speaker who also trains other speakers. He's a highly engaging training facilitator and he holds his large audience spell bound when speaking at gatherings. Apart from his several platforms which include banks, insurance companies and religious organizations where he facilitates trainings, he has been a part of some national television shows and he spoke so intelligently. He's an author, business consultant and highly skilled master of ceremony with excellent poise and diction. He was on the Debaters TV reality show season 1, he presented 'You Can' on Radio Continental in 2011 and he did motivational segments on Galaxy TV from Dec 2008 to August 2009. Fola Daniel has authored at least 5 books including ‘Writing Business Proposals,’ ‘The Mentoring father’ and ‘Get up and hit that goal.’ He talked about Social Media on - An ICT Show on Lagos Television from August 2015 to late 2016. He’s a regular guest on some national tv platforms (including Channels TV and Television Continental) and a delight to their audience. He trained as a communications professional, works as a business consultant and was also trained at Lagos Business School in collaboration with Google as a Digital Business Manager. He is the President and CEO of the Edible Pen Group.

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