My challenge as an entrepreneur (14) – Fola Daniel Adelesi

I have found out that the willingness to pay for something will lead you to another thing only if you know the true value of what you are paying for and why you are supposed to be paying. I do not open my wallets, give out money and just close my eyes. Even when I have to pay for the things I cannot do, always know that there is more to paying for that thing than just wanting it done at all cost.

This will lead me to telling you one more thing about the first conference that I organized on 19th March 2005. When I was preparing for the conference I was also making preparations for audio production and some people out of share concern for the cost of things were advising me to forget producing audio cds. They asked me to simply go for cassettes which seemed to be easier and cheaper to produce at the time. I looked at them and insisted I wanted the audio cds. I did not only insist on the cds because I wanted the messages recorded, I wanted to be able to look back after several years and say thank God I did it. In all your endeavours you will find people who will counsel you regarding what to do and sometimes will ask you to go for what is cheaper. As much as I agree that they love you, I must also confess that they may not be helping you. While they gave their counsel for reasons based upon the cost of the production, I was looking at the nearest future when things would have changed. I was looking at that time when I would be able to tell people how I started some of the things I did.

It was really a dangerous thing for me to take counsel from some people at that time not because the people were negative but that they would offer seemingly good advice that would make you compromise. You will not know that you have compromised on the consequences of compromise are evident and you will start asking why you did not do what you were supposed to do. I went ahead to call a big brother who knew something about audio production and was already into it for business. He gave me his bills and it looked like it was not going to be possible. I wanted it at all cost so I was not daunted by the cost of the production. Since my fund raising plan through letter had failed I could not pay the mobilization for the crew members for the audio cd. The funny thing was that the plan b for fund raising also failed making it more glaring that we didn’t have the funds for the audio production. At the end of the meeting we could only pay about a quarter of what was required. I got the edited cds in good time and I was glad I went for them.

What hit me about the whole issue was that after the first time I paid someone to produce my audio cd, I developed and unquenchable thirst for knowledge in the area of audio production. I searched and searched until I found some things that could help. Some of my findings cost me about six months of work with no pay! I moved closer to someone who was running a multimedia outfit and was supposed to work for a pay. I already told you about that. When I eventually found some important things with some of my personal research in other places, I began producing my audio cds myself. I no longer needed external service because what I paid the first time injected some passion for the knowledge into me. I even found out that it was cheaper to do it myself! I could have looked at cost and not produce those first cds but the sacrifice of breakfast and lunch to get them done have paid off. I now make money from the production I learnt! …to be continued.

About the author Fola Daniel Adelesi

Fola Daniel Adelesi is a professional public speaker who also trains other speakers. He's a highly engaging training facilitator and he holds his large audience spell bound when speaking at gatherings. Apart from his several platforms which include banks, insurance companies and religious organizations where he facilitates trainings, he has been a part of some national television shows and he spoke so intelligently. He's an author, business consultant and highly skilled master of ceremony with excellent poise and diction. He was on the Debaters TV reality show season 1, he presented 'You Can' on Radio Continental in 2011 and he did motivational segments on Galaxy TV from Dec 2008 to August 2009. Fola Daniel has authored at least 5 books including ‘Writing Business Proposals,’ ‘The Mentoring father’ and ‘Get up and hit that goal.’ He talked about Social Media on Info.com - An ICT Show on Lagos Television from August 2015 to late 2016. He’s a regular guest on some national tv platforms (including Channels TV and Television Continental) and a delight to their audience. He trained as a communications professional, works as a business consultant and was also trained at Lagos Business School in collaboration with Google as a Digital Business Manager. He is the President and CEO of the Edible Pen Group.

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